Portable Pop Up Displays Still Serving Businesses Large And Small
The first Portable Pop Up Displays were developed in around 1980. What is interesting is that after all of these years and as quickly as the marketing terrain is changing for all businesses these displays remain very popular. There may be, in fact, more being sold now than in their hey day of the 1980’s because of their affordability.
There have been some nice new portable display designs introduced over the past couple of years but none are more portable and easy to use than a traditional Pop Up Portable Display. The pop up display was designed so that one person could easily set up a 10 x 10’ booth in less than thirty minutes. An easy to use aluminum is withdrawn from the case and expands like a tent frame into place. Easy to use channel bars are applied. Next, either graphic mural panels or fabric panels are attached. Finally, once the halogen lights are on the display is ready for the show.
Almost ready to begin the show. One great idea introduced with the Pop Up Booth was the case-to-table-conversion kit. This allows the exhibitor to have a reception counter at no additional expense while disguising their shipping case. It also makes it possible at the end of the show for the exhibitor to pack up and take off without having to stick around for a shipping case to be delivered from the warehouse by show employees.
Beyond the convenience, portability and UPS-able shipping cases, let’s consider the primary function of an exhibit in the first place. A well executed display will stand out from the crowd and attract the show attendee coming down. In some cases, banking institutions for instance, an image of stability and class are more important than a graphic message. A well branded company may get by on just image along with the need for graphics. With Pop Up Booths it’s the dramatic large format graphic that are so impressive. Pop up displays with large format photo mural panels remain one of the most effective uses of ten feet of space on the planet.
Another reason for their continued popularity, especially in this economy, is their price. Pop up Displays have dropped in price by 50-65%% over the last several years. This opens the door for start up businesses to enter the trade show game. The low ongoing costs associated with owning a Pop Up Booth with a Lifetime Warranty on the frame is also a consideration. They can be stored almost anyplace, ship via FedEx and drayage expenses at the show are low or nonexistent.
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Tags: Pop Up Display, Pop Up Portable Displays, Portable Pop Up Displays